First impressions count. So do second, third, and fourth impressions, if you are fortunate enough to get that far. When your goal is to have a lasting relationship and not simply a wham-bam thank you ma'am evening, then your approach needs to match the goal you are striving to achieve.
Be Relaxed But Confident. Relaxing does not mean slouching, wearing dirty clothes or being limp. You need to appear strong and confident, but relaxed at the same time. Sit up in your chair. Make strong eye contact Have a “James Bond” approach where you are confident in your movements and what you say, without being nervous or childish. If this is not familiar to you then go find some Bond movies to watch, the older the movie the better.
The Massage is For Her. A nice massage of the shoulders or back can help relax your woman. Let her feel your fingers. Let her focus on you and not the troubles of the outside world. Often men think a massage is foreplay. It can lead to foreplay, but make the massage all about her and she will ultimately thank you for it. There is nothing wrong with a shoulder or neck massage only lasting a minute before she has to run off to a meeting. If you make it about her, and not about you trying to get in the sack, then your massage will be better and she will better appreciate you for the attention.
Dress for Success. This is almost a cliché, but your wardrobe is important. Many men overlook their dress and shoes, or at least not pay as much attention to this detail as women do. All you have to do is compare how many women's fashion magazines to men's magazines there are to understand this is important to women. If your woman is going to spend the time and money to dress herself up for you, then the least you can do is reciprocate.
Keep Conversations Moving. Being able to hold an entertaining conversation with women is an important skill. One of the best ways to get a conversation going, and to have lots of topics to talk about, is to simply ask her about herself and her day. Note that this means being a good listener. Holding a conversation does not mean you are doing all the talking. Be genuinely interested in who she is. This is a powerful secret most men don't know.
Follow these tips each and every time and soon you will lose count of how many impressions and dates you are having. The author, Brian Kindsvater, is infamous for violating these simple rules.